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LLocal SEO offers a strategic advantage which allows local businesses the opportunity to outrank non-local competitors. Without a local SEO emphasis, websites will struggle to be found by prospects seeking help from businesses within their own community.
Mmyarcherpernuer's team addresses all key areas of local SEO: (1) Content optimization, (2) Technical SEO and (3) Business citations and inbound links. Through mastery of these three key SEO components, we help our clients gain strong search engine rankings for critical search phrases in the communities they serve. We can build the SEO strategy and execute the plan while remaining remarkably affordable.
KEYWORD RESEARCH – Identify the most relevant and popular keyword phrases most likely to generate sales.
INITIAL ON–SITE CONTENT OPTIMIZATION (VISIBLE) – Optimization of the visible readable content on your website, with consideration of your target keywords. Up to 10 web pages.
INITIAL CONTENT OPTIMIZATION (NON – VISIBLE) – “White Hat” (ethical) optimization improving non – visible HTML elements including META tags, Page TITLE, Alt Tags, etc. Up to 10 web pages.
SEO INFRASTRUCTURE EVALUATION – Observation of the overall SEO health of the website. Includes the review of the quality of inbound links, volume of inbound links, on–page link crawling, content crawling, content impact on search, robots.txt, duplicate content issues, and other factors that could impact the performance of the SEO campaign.
SCHEMA MARKUP – Addition of schema.org structured data markup in Google-recommended JSON-LD format for compatible website CMS’.
BAD LINK CLEANUP – If bad inbound links are identified during the SEO Infrastructure Evaluation, we post the bad links to the Google Disavow Links resource to diminish their negative impact on search rankings.
WEBSITE ARCHIVE – Archival of web pages targeted for optimization before and after the initial SEO work is implemented. This provides a before-and-after snapshot of each web page addressed by the SEO campaign.
WEBSITE CONTENT CREATION – Provided on an as-needed basis, the creation of new content and/or new web pages to target critical search phrases that the website does not support prior to the launch of the SEO campaign.
BUSINESS DIRECTORY SUBMISSIONS – Link building and profile submissions through business directory listings. Includes major business listing portals like manta.com and Merchant Circle.
ONLINE YELLOWPAGE SUBMISSIONS – Link building and profile submissions through Online Yellow Pages websites like SuperPages.com.
GPS & MOBILE MAP SUBMISSIONS – Link building and profile submissions through GPS Systems (car GPS) like TomTom, Chevy, Toyota and other major automotive manufacturers, phone and desktop map services.
VOICE RECOGNITION & SEARCH SUBMISSIONS – Link building and profile submissions through voice search technology like Apple’s Siri, Windows Phones and Android Devices.
BUSINESS LISTING NETWORK – Link building and profile submissions posted through Business Directories, Online Yellow Pages, GPS/Mobile Systems and Voice Recognition technology extend to a total network of 200+ end sources.
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LOCAL SEO – Creation and/or optimization of a Google My Business listing.
XML SITEMAPS – Construction of XML sitemaps to invite thorough search engine BOT crawling and to identify website crawling issues.
Sitemaps are then posted to, and crawled by all major search engines.
ADAPTATION TO SEARCH ENGINE RANKING UPDATES – Google implements over 500 ranking adjustments per year with some bigger than others. We make adjustments to your campaign as needed to accommodate these changes.
ONGOING SEO SERVICES – Ongoing SEO tasks to ensure long – term campaign growth. A “whatever it takes” strategy to work on the specific elements of SEO that will produce the best results. On a month to month basis the campaign will need to have different tasks prioritized, ranging from more content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting (Data Highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc.
GOOGLE ANALYTICS ACCOUNT CREATION – The addition of a Google Analytics account (if an account does not already exist). Evaluation of website traffic statistics to identify the strengths and weaknesses of the website and to provide feedback concerning the performance of the SEO campaign.
WEBMASTER TOOLS ACCOUNT CREATION – Creation and installation of a Webmaster Tools account for Google and Bing. Webmaster Tools account provides direct feedback from the search engines concerning relevant performance metrics specific to your website. This information is used to help identify problems with the website, the campaign, and to provide direction for future SEO work.
Myarcherpernuer knows what it takes to get your website ranked nationally so you can outsell your competition in even the toughest of markets. As a business owner, you get a dedicated account manager who will make tailored recommendations based on the unique nature and goals of your business.
Like all of our SEO services, our national SEO campaigns also include optimization of your Google My Business (GMB) listings and link building, so customers can find your website wherever they’re looking.
KEYWORD RESEARCH – We use a proven research strategy to find what search terms people are using to find your products and services, and select the keyword phrases most likely to translate into sales.
INITIAL ON–SITE CONTENT OPTIMIZATION (VISIBLE) – We optimize the readable, visible content on your website, seamlessly integrating your target keywords. Up to 10 web pages.
INITIAL CONTENT OPTIMIZATION (NON – VISIBLE) – We improve non-visible HTML elements, including META tags, page titles, alt tags, etc. Up to 10 web pages.
SEO INFRASTRUCTURE EVALUATION – SharpNet provides analysis of and recommendations for the overall health of the website, relevant to SEO performance. This includes reviewing inbound links for quality, checking the volume of inbound links, crawling on-page links and content, the impact your content has on search, robots.txt, SSL, duplicate or devalued content issues, and other aspects that could affect your SEO campaign.
SCHEMA MARKUP – Addition of schema.org structured data markup in Google-recommended JSON-LD format for compatible website CMS’.
BAD LINK CLEANUP – If bad inbound links are identified during the SEO Infrastructure Evaluation, we post the bad links to the Google Disavow Links resource to diminish their negative impact on search rankings.
WEBSITE ARCHIVE – We archive all websites before and after we complete our initial SEO work. This ensures that nothing is done that cannot be undone and provides a helpful before-and-after snapshot of each optimized web page.
WEBSITE CONTENT CREATION – As necessary, SharpNet will write or recommend the creation of new content or web pages in order to expand the number of targeted keywords and generate improved rankings results.
BUSINESS DIRECTORY SUBMISSIONS – We conduct link building for your website and submit profiles for your business to business directory listings. Includes major business listing portals like manta.com and Merchant Circle.
ONLINE YELLOWPAGE SUBMISSIONS – We build links and submit profiles to Online Yellow Pages such as SuperPages.com
GPS & MOBILE MAP SUBMISSIONS – We build links and submit profiles through GPS Systems (car GPS) like TomTom, Chevy, Toyota and other major auto manufacturers, as well as phone and desktop map services. Wherever your customers are, they’ll be able to find your site!
VOICE RECOGNITION & SEARCH SUBMISSIONS – We ensure that your website can be found through voice search technology, such as Apple’s Siri, Windows Phones, and Android devices.
VOICE RECOGNITION & SEARCH SUBMISSIONS – Link building and profile submissions through voice search technology like Apple’s Siri, Windows Phones and Android Devices.
BUSINESS LISTING NETWORK – Link building and profile submissions posted through Business Directories, Online Yellow Pages, GPS/Mobile Systems and Voice Recognition technology extend to a total network of 200+ end sources.
BUSINESS LISTING NETWORK – Through link building and profile submissions to all these listed entities, your website gets plugged into a network of more than 200 end sources.
NATIONAL SEO – Creation and/or optimization of a Google My Business listing.
XML SITEMAPS – Construction of XML sitemaps to invite thorough search engine BOT crawling and to identify website crawling issues. Sitemaps are then posted to, and crawled by all major search engines.
ADAPTATION TO SEARCH ENGINE RANKING UPDATES – Google is constantly changing things up, but we’ve got you covered. We make adjustments to your campaign as needed to accommodate the more than 500 rankings adjustments, both large and small, that Google makes each year.
ONGOING SEO SERVICES – SharpNet employs a “whatever it takes” strategy to ensure long-term campaign growth. We are constantly honing the specific elements of SEO that will generate the best results. On a month-to-month basis, we will need to prioritize different tasks for the campaign, such as more content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting, strategy adjustments, website infrastructure cleanup, and bad link removal.
GOOGLE ANALYTICS ACCOUNT CREATION – If you do not already have a Google Analytics account, we will create one for you. SharpNet uses Google Analytics to evaluate website traffic statistics, allowing us to identify the strengths and weaknesses of the website and to provide feedback or recommend adjustments to the SEO campaign.
WEBMASTER TOOLS ACCOUNT CREATION – SharpNet creates and installs a Webmaster Tools account for Google. A webmaster tools account provides direct feedback from the search engines concerning relevant performance metrics specific to your website. This information is used to help identify issues with the website or campaign and to help guide future SEO work.
WEBSITE DESIGN RECOMMENDATION – As needed, we provide informal performance recommendations to help drive conversions, shore up website infrastructure, and address other areas of opportunity in order to strengthen bottom-line performance.
MONTHLY RANKING REPORTS & UPDATES – Our monthly keyword rankings report shows you current rankings for relevant keywords on Google. Our reporting is augmented by our account managers, who check in with SEO campaign updates and discuss the progress and other details about your campaign.
INTERNET MARKETING CONSULTING – With over 20 years in the digital marketing world, we’ve seen all that the internet has to offer. Tap our knowledge and experience to help make sense of what works and what doesn’t—you’ll be glad you did!
As an SEO firm that caters to corporate SEO campaigns, we understand the professionalism and complexities involved that separates you from traditional business. Our campaigns are designed to blend in with your IT, traditional marketing, branding, and product development teams. We can also off-load considerable expenses by reducing your need for additional staff.
COMPANY INTERVIEW & DISCOVERY: Formal meeting to identify corporate goals, priorities, gain industry insight, meet team members, discuss communications channels, outline competitors and to begin to form the plan of action moving forward.
COMPETITOR ANALYSIS: Identification of major competitors vying for the same digital marketplace. Data gathering to include (1) competitor search engine visibility, (2) search targets, (3) digital market share and other factors like AdWords activity or the quality of their SEO execution.
SEO INFRASTRUCTURE EVALUATION: Identification of on-site and off-site technical issues that could hinder SEO progress. Includes link quality evaluation, website crawling, Google Panda & Penguin penalties, Robots.txt, metadata, etc. Development of action items to be addressed.
WEBSITE TRAFFIC FLOW/CONVERSIONS: Recommendations, if needed, to improve sales lead conversion rates and the overall user experience.
KEYWORD RESEARCH: Keyword discovery to identify target search phrases for search engine optimization. Keyword research will fuel on-site content optimization.
SEO TRAINING: Targeting team members involved in the creation of digital content, including PR, blogging, web page creation, video and social media. This key training session will help make all digital content perform better online.
REFERRALS: We have relationships with many fantastic digital partners. If your company is seeking a well-vetted referral for a service that we cannot provide, we can offer credible matchmaking.
CONTENT OPTIMIZATION: Page by page content optimization based on keyword research. Products/services identified as a priority will be addressed first. Minimum of 15 pages through the first month and 10 pages thereafter. Includes page title tag, meta description tag, and bulk content. Professionally crafted and sensitive to regulatory considerations impacting the medical, cosmetic, financial, and other industries.
CONTENT CREATION: Creation of two new content pieces per month. This content piece can be an article, blog, or web page depending on the needs of the company and the campaign. Content marketing can be used to expand service pages, target critical keywords not supported by the website, add targeted city pages, on-topic blog dialogue, etc.
REPUTATION MONITORING/CONSULTING: We monitor your online reputation daily. If negative information is released, we can advise and help develop a strategy to best combat it.
SCHEMA MARKUP: For supporting CMS’, the addition of schema.org structured data markup in Google-recommended JSON-LD format.
LINK BUILDING, DIRECTORIES, NAP: White-hat link building and business directory submissions. Our network reaches 250+ top US-based business directories, online yellow-pages, and GPS systems. Includes all major directories including superpages.com, manta.com, merchantcircle.com, and Apple Siri. In addition to creating quality, clean inbound links, it will also clean up NAP data (Name, Address, Phone) which benefits local SEO and Google Places performance.
SEARCH ENGINE SUBMISSIONS: Website submissions to the top 50 US-based search engines and search directories. In addition to the major engines like Google, Bing, and Yahoo, it also includes Open Directory Project, the Jayde network, 7 Search, and other networks.
LOCAL SEO: Creation and/or optimization of Google Places, Bing & Yahoo Local listings for up to five locations. Additional locations can be added at $30 per location.
XML SITEMAPS: Creation of XML sitemaps to ensure thorough search engine BOT indexing. Submission of sitemaps to the search engines.
DATA INTELLIGENCE: Observation of Google Analytics, Webmaster Tools and search demand trends. Providing information concerning when trends or anomalies are identified and site statistics information to help plan, inform, and strategize. We will set up and install these resources if they do not already exist.
SEARCH ENGINE ADAPTATIONS: Google averages 500 search adjustments per year. For most major changes, we know in advance that they are coming. We implement as-needed adjustments to the campaign to compensate for changes made or changes coming.
MONTHLY SEO SERVICE RANKING REPORTS: Keyword ranking report showing current keyword rankings for relevant keywords across the major US-based search engines. Campaign updates discussing progress and campaign details.
MONTHLY REVIEW MEETING: Formal meeting to discuss the progress of the campaign, prioritize for the next month, collaborate, answer questions and provide data intelligence.
QUARTERLY STRATEGY & DATA INTELLIGENCE MEETING: In-depth quarterly meetings to discuss website traffic trends, user behavior, product search demand, conversion rates, and other details. Development of a revised corporate SEO strategy, re-prioritization of goals and tasks, and other adjustments can be discussed and pursued.
DIGITAL MARKETING CONSULTING: Digital marketing recommendations & advice per request. With over 20 years of experience, we can answer most of your internet marketing questions.
We can also build your franchise identity, including your website, logo and other media. Knowing how franchises work, our franchise website designs are structured to perform well on the search engines for the franchisor, as well as for the localized franchisee. You can easily add new franchise locations to get their businesses up and running quickly.
Our campaigns are catered to the specific needs of small businesses and can make the impact you will need to grow your business cost-effectively. Our campaigns can target your community while also helping you generate national sales… and all at a price that makes sense.
KEYWORD RESEARCH – Identify the most relevant and popular keyword phrases most likely to generate sales.
INITIAL ON–SITE CONTENT OPTIMIZATION (VISIBLE) – Optimization of the visible readable content on your website, with consideration of your target keywords. Up to 10 web pages.
INITIAL CONTENT OPTIMIZATION (NON – VISIBLE) – “White Hat” (ethical) optimization improving non – visible HTML elements including META tags, Page TITLE, Alt Tags, etc. Up to 10 web pages.
SEO INFRASTRUCTURE EVALUATION – Observation of the overall SEO health of the website. Includes the review of the quality of inbound links, volume of inbound links, on–page link crawling, content crawling, content impact on search, robots.txt, duplicate content issues, and other factors that could impact the performance of the SEO campaign.
SCHEMA MARKUP – Addition of schema.org structured data markup in Google-recommended JSON-LD format for compatible website CMS’.
BAD LINK CLEANUP – If bad inbound links are identified during the SEO Infrastructure Evaluation, we post the bad links to the Google Disavow Links resource to diminish their negative impact on search rankings.
WEBSITE ARCHIVE – Archival of web pages targeted for optimization before and after the initial SEO work is implemented. This provides a before-and-after snapshot of each web page addressed by the SEO campaign.
WEBSITE CONTENT CREATION – Provided on an as-needed basis, the creation of new content and/or new web pages to target critical search phrases that the website does not support prior to the launch of the SEO campaign.
BUSINESS DIRECTORY SUBMISSIONS – Link building and profile submissions through business directory listings. Includes major business listing portals like manta.com and Merchant Circle.
ONLINE YELLOWPAGE SUBMISSIONS – Link building and profile submissions through Online Yellow Pages websites like SuperPages.com.
GPS & MOBILE MAP SUBMISSIONS – Link building and profile submissions through GPS Systems (car GPS) like TomTom, Chevy, Toyota and other major automotive manufacturers, phone and desktop map services.
VOICE RECOGNITION & SEARCH SUBMISSIONS – Link building and profile submissions through voice search technology like Apple’s Siri, Windows Phones and Android Devices.
BUSINESS LISTING NETWORK – Link building and profile submissions posted through Business Directories, Online Yellow Pages, GPS/Mobile Systems and Voice Recognition technology extend to a total network of 200+ end sources.
LOCAL SEO – Creation and/or optimization of a Google My Business listing.
XML SITEMAPS – Construction of XML sitemaps to invite thorough search engine BOT crawling and to identify website crawling issues. Sitemaps are then posted to, and crawled by all major search engines.
ADAPTATION TO SEARCH ENGINE RANKING UPDATES – Google implements over 500 ranking adjustments per year with some bigger than others. We make adjustments to your campaign as needed to accommodate these changes.
ONGOING SEO SERVICES – Ongoing SEO tasks to ensure long – term campaign growth. A “whatever it takes” strategy to work on the specific elements of SEO that will produce the best results. On a month to month basis the campaign will need to have different tasks prioritized, ranging from more content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting (Data Highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc.
GOOGLE ANALYTICS ACCOUNT CREATION – The addition of a Google Analytics account (if an account does not already exist). Evaluation of website traffic statistics to identify the strengths and weaknesses of the website and to provide feedback concerning the performance of the SEO campaign.
WEBMASTER TOOLS ACCOUNT CREATION – Creation and installation of a Webmaster Tools account for Google and Bing. Webmaster Tools account provides direct feedback from the search engines concerning relevant performance metrics specific to your website. This information is used to help identify problems with the website, the campaign, and to provide direction for future SEO work.
WEBSITE DESIGN RECOMMENDATION – If needed, performance recommendations (non – formal) to assist with conversion improvements, site infrastructure, or other issues that could improve bottom–line performance.
MONTHLY RANKING REPORTS & UPDATES – Keyword ranking report showing current rankings for relevant keywords on Google, Bing, and Yahoo. SEO campaign updates discussing progress and campaign details.
INTERNET MARKETING CONSULTING – With over 20 years of experience, we’ve seen all that the internet has to offer. Tap our knowledge to help make the most sense of what works, and does not work, on the internet.
